MICHAEL KORS

Michael Kors 4.0 EDT for men

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Michael Kors 4.0 EDT for men
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Michael Kors for Men (2014) is the second masculine fragrance from Michael Kors, after Michael from 2001. The new fragrance reportedly combines urban sophistication with rugged style for men on the go. Its character is a modern woody-oriental.

‰ÛÏIt seems like men‰۪s fragrances are either a citrus bomb or all patchouli. This is a hybrid. Hybrid is my favorite word, "said Kors to wwd and added that the scent is ‰ÛÏsexy, but unexpected."

Perfumer Harry Fremont developed the composition. Bergamot, coriander, star anise, black pepper, thyme and elemi open to the heart of sage, incense and suede. The base features tones of patchouli, sandalwood, musk and sleek woods.

Benjamin Eidem and Karmen Pedaru are the stars of the advertising campaign. The print was shot by Mario Testino, while the video was directed by Amir Mokri.