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There are a few ways to make your favorite scents last, no matter where you are or what you’re doing. Here’s a few tips on how to make cologne last longer: 

1. When to Apply:
1. Right after the shower, not as you’re walking out the door
1. After a shower, skin pores are more open and absorb cologne
2. Avoid applying in low humidity, high heat, and dry environments
2. Where to Apply
1. Spray on the wrists, ears, nape of the neck, inside of elbows, but not on clothes
1. Cologne and other fragrances can damage material, while also dissipating quickly and losing potency
2. Do not rub wrists together, as this will diminish the fragrance quickly
3. How to Apply
1. Layering your fragrances is key to longer lasting results
2. Overapplication can be overwhelming - 2 sprays maximum is recommended
3. However, a re-application later in the day after the cologne has gone through its stages is recommended
4. Which to Apply
1. Use an EDP over other forms of fragrances
2. Higher concentration in EDP, where eau de toilette is lower concentration 
5. Other Considerations
1. Dehydrated skin will diminish the fragrance. Ensure your skin is hydrated with oils and lotions prior to applying cologne
2. Consider the base notes and choose one that has a more defined scent such as a musk, woody note, or a spice
3. Store in a cool place, such as a cabinet. Storing in the bathroom can lead to diminished scents

References:

• https://www.gq.com/story/how-to-make-your-cologne-last-longer
• https://www.charlottetilbury.com/us/secrets/how-to-make-perfume-last-longer